This marketing programme aims to help executives from across the business acquire a strategic understanding of key marketing tools and concepts that deliver customer value marketing. Professor Nader Tavassoli, the Programme Director, discusses what the Customer Focused Marketing: The Key to Unlocking Profits programme can offer you. More information: Subscribe to more London Business School videos:

AdéritoNov 18, 2025

Subscribe on YouTube: Follow on Twitter: /lbs Learn more about the programme: Hear from Rajesh Chandy, Professor of Marketing, at London Business School about what the Market Driving Strategies programme entails, who it's aimed and how it can benefit you as a participant. The Market Driving Strategies programme teaches you to use creativity and innovation to cultivate a groundbreaking business strategy. Return to your organisation ready to create products, services and processes that bring long-term value.

Hesky TedNov 18, 2025

Subscribe on YouTube: Follow on Twitter: /lbs Learn more about the programme: Four past participants of the Market Driving Strategies programme share their experience on the programme and the impact it has had on them. On this programme you acquire the skills to take novel concepts to market and identify new business opportunities to increase your market share, diversify into new sectors and transform your industry.

musaNov 18, 2025

Since 2001, Novartis has delivered more than 800 million Coartem anti-malaria treatments without profit to more than 60 malaria-endemic countries, mainly for public sector use. Hans Rietveld, Director of Global Access & Marketing, Malaria Initiative at Novartis AG, discussed how business made such a huge impact at a London Business School event. The speech was part of the LBS Photography Awards. To find out more about the Awards: Subscribe on YouTube: Follow on Twitter:

Executive Education: Marketing at London Business School

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