Live Search

Run Into Every Story

Colloquium on Sustainability Marketing

Colloquium on Sustainability Marketing

Year

2013

Genre

Other

Now Playing: EP 1 / 5

Full

Now Playing

Colloquium on Sustainability Marketing

OtherOther

Year

2013

Duration

176m

In recent years there has been an explosion of interest in building sustainable brands with "green" and cause-based marketing. Major brands such as Johnson & Johnson, GE and BMW are launching green product lines. Critical buyers are also paying attention. Retailers such as Wal-Mart, Office Depot and Wholefoods require greater transparency into the sustainability of the products they sell, and large institutional buyers such as the US Federal Government and Universities demand more sustainable products and verified claims. Given the current green noise and plethora of marketing approaches, the claim that a product is more sustainable is being critically evaluated. Brands making green claims are being forced to address significant environmental aspects across their life cycle. Despite all of this recent activity, in order to achieve a substantial impact, products that are more environmentally sustainable need to be able to reach an even wider audience and gain more market share. How can we create sustainable products that resonate with customers? How do we develop brands that will bring greener products into the mainstream? How do companies coordinate internally and with their supply chains to make and sell more sustainable products? How do companies and buyers ensure that products are indeed more sustainable, and ensure that valid claims are trusted by consumers? The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.

You Might Also Like

Alphabet (ABC) Songs by CoComelon

CocoMelon | Little Baby Bum | Blippi - Nursery Rhymes & Kids TV Shows

CoComelon - Happy Holidays

Educational Videos for Children - Lingokids

Learn English With Disney Movies

Test Your English with TV Series and Movies

CoComelon #shorts

All New Akili & Me

Pinkfong! 👻NEW👻 Halloween Songs & Stories (Zombie Sharks, Monsters, Vampires)

Year5 Music

Year6 Music

Thought leadership

CoComelon

SS 2 Physics

ABC Songs for Kids - CoComelon Nursery Rhymes

Nursery Rhymes by CoComelon

English with TV Series (Kids Appropriate)

African

Emanuella And Success Comedy

SSS10 Other

Kids Songs by CoComelon

Year1 English

CoComelon & Friends Holiday and Christmas Videos for Kids | Little Baby Bum | Go Buster and More!

Baby Learning with CoComelon - Colors, Shapes and Numbers!